Today, why do people go to websites?

 People are spending more time online than ever before. Continue reading to learn the top eight reasons why people nowadays visit websites.

Today, why do people go to websites?

Think With Google highlighted four new moments in 2015 that every marketer should be aware of.

They were primarily concerned with mobile usage and identified the following instances:

I'm curious moments. This contains news, general information, and how to return an item purchased online, among other things.

Moments when you want to go out of the house. When a person wants to find anything nearby, they do location-specific searches.

Moments when I want to accomplish something. Searches like how to fix your dishwasher, how to grow tomatoes, a new meal for tonight, and so on are examples.

Moments when I want to buy something. This might be anything from reading reviews to looking for information on purchasing a major or little item.

They also identified six need states, which Roger Monti of Search Engine Journal wrote about in further depth last year: Six Need States Influence Search Behavior, according to Google.

The following states are supposed to represent how customer needs impact search behavior:

1. Astound me.
2. Please assist me.
3. Please reassure me.
4. Please educate me.
5. Make an impression on me.
6. Please astonish me.

This was created to assist marketers in providing customers with what they want and need, and examples of these segments are shown below:

See the Think Do framework for further information.

This concept is covered in depth in Chris Hart's SEJ article, See, Think, Do, Care: A New Way to Communicate Your SEO Strategy.

These three perspectives on how people interact with the internet distill our motivations as both makers and consumers.

So, why do people go to websites nowadays?

1. We are eager to learn.

Many kids in the United States have lately had to learn online as a result of COVID-19 closing their classrooms. Many parents were already using the internet to educate their children at home.

Colleges moved their lessons to Zoom instead of classrooms.

Professional SEOs used an internet platform to conduct what would have been in-person meetings.

I'm sure we've all opted to go into a topic we didn't know much about at some point and browsed the internet for knowledge to help us.

When we're watching a program on Hulu and don't know what a reference means, we search it up on Google to find out additional information.

We could be interested in learning more about politics, COVID-19, or Victorian England. We can learn at our own speed thanks to the internet.

2. We'd want to purchase

Due to the COVID-19 lockdowns, ecommerce became the most crucial route for us to make purchases.

I started ordering groceries online and having them delivered for the first time.

I've always done a lot of internet shopping, but I started thinking about items I'd generally buy in person and determining whether or not I could obtain them online.

I even ordered baby chickens from the internet.

When they're anxious, some people turn to spend money for comfort. They occasionally need to send a last-minute birthday present to a pal.

Instead of sending flowers at a funeral, we may be requested to make a charity gift. Nowadays, practically everything can be purchased online.

3. We'd Like to Be Thrilled

Outside of what I do for a living, this is my major purpose for getting online.

I want to view a film, a music video, or a television show. It diverts my attention away from the rest of the world.

There are virtual concerts, plays, festivals, and other events. Even movies that would have otherwise been released in theatres have been made available online.

With a few exceptions, the beauty of internet entertainment is that you can access it from anywhere, at any time.

On Wednesdays at 11:00 a.m., you may watch Justified. You may watch YouTube while waiting in your car for your dentist appointment.

The convenience and accessibility of online entertainment have never been greater.

4. We require data.

We'll need to look at a map to find a friend's house where we can pick up our kids.

At 10 p.m., we need to know if our favorite pizza business is still open.

We'd want to know what's been going on in the globe during the last hour.

Interestingly, the three most prevalent searches on Google's I-want-to-know moments are for general information, food and groceries, and shopping.

Do you remember having to ask someone a question or go to the library to find things up?

We've always had to do research, just not on the internet. In today's world, information is available in a couple of seconds.

5. We'd Like to Be Motivated

We've been attempting to spend more time on our front porch, so I've looked at a lot of Victorian front porch ideas.

I'll spend a few minutes looking for a new recipe to try whenever I'm having trouble concentrating.

Friends who are writers and artists say they are always on the lookout for new ideas on the internet.

Finding inspiration (and data) is essential when it comes to content development, which many of us are involved with.

Offline, there is plenty of inspiration, but online, there is no end to it. As I write this, I'm reading articles about how to find inspiration.

6. We'd want to stay in touch and be informed.

We want to keep in contact with individuals we know as well as those we don't know - with communities, movements, news, and the rest of the globe.

Because of the lockdown and travel limitations, many individuals have had to connect with their loved ones solely through the internet.

Zoom, a popular video conferencing service, recently saw its revenue climb 169 percent as a result of the pandemic-driven urge to move communication online.

7. We Desire to Be Connected

Even though I'd like to stop using Facebook, it's still the only way I can contact some of my friends and family.

I use Twitter to keep up with what's going on in my field. Even if it has drawbacks, social media is an excellent tool for connecting people.

I'm a member of a terrific Facebook group where people post pictures of their front doors for everyone to see.

It's been a wonderful experience to see what other people view daily, and it's a terrific way to communicate with someone in New Zealand or Kenya.

In a Facebook music community, I've also made some wonderful new pals.

We're from all over the world, but we have one main passion (goth! ), so it's fun to go online and check what everyone's listening to.

8. We're just bored, that's all.

I'm not typically bored, but there are moments when there's nothing else to do but search the internet.

Anything and everything will be looked up to by me. I'm sure many hours are spent online simply because people are bored, and our phones, tablets, and computers are always available.

There's even a website dedicated to folks who are bored!

Last (and very likely last)...

We clicked on a link because the anchor language was detailed and enticing, and the link blended in so nicely with the content that we knew we couldn't resist.

(OK, as a link builder, this is my ideal... My reality isn't always what I want it to be.) 

The Remainder

Why does this matter to an SEO?

We prefer to think in terms of keyword research, content promotion, and ranking optimization.

We aspire to develop websites that are more accessible and speedier.

It's important to take a step back and evaluate the reasons why people visit websites.